IN-HOUSE FULL SERVICE
The Communication and Marketing Activation campaigns have direct impact
on your image and, consequently, sales.
We have more than 26 years of experience, though we can offer creative
and efficient Activation campaigns for your brand.
Promotional Marketing
Brandkey was the pioneering agency in Portugal in our expertise area… Promotional Marketing, that’s how we started.
After receiving and analyzing the briefing document, we create and develop the promotional concepts and mechanics, depending on the different channels (In Home, Out of Home, Modern and Traditional Distribution, Specialized Retail).
PROMOTIONAL CAMPAIGNS
Concept development, creativity and mechanics of promotional campaigns, including production and implementation.
CREATIVITY AND DESIGN
Graphic and 3D design of all kind of Point of Sales materials and promotional ads.
trade marketing
About 76% of the purchase decisions are taken at the point of sales
We specialized in point of sales communication, due to the development of the modern distribution (hiper and supermarkets) and the professionalization of the Trade Marketing departments of our clients
POINT OF SALES MATERIALS
We create and design the brand’s visibility on distribution faires, promotional gondola ends, permanent gondola ends, category management, shelves decoration materials, displays, etc…
VISIBILITY
We also are specialized on visibility materials to other channels, like: On Trade, Specialized Stores and Night Point of Sales (bars and discos).
Events
We create, develop and implement Business to Consumer and Business to Business events.
BRAND EVENTS
Creation and organization of events promoted by the brands.
BRAND ACTIVATION IN THE EVENTS
Development of Brand Activation in the events sponsored by the brands (ex.: Summer Festivals, RockinRio, among others…)
B-TO-B EVENTS
We have in house full service for the organization of all kinds of B-to-B events, such as: seminars, congress, sales force meetings and team-building activities.
Including: hostesses, promoters, translators, room/ places decoration and creation and production of the support materials.
Kids and Teens Marketing
Brandkey has a department specialized on Kids and Teens Marketing.
Launched ten years ago we were pioneers on this expertise area in Portugal. We develop communication campaigns (on and off line) aimed to this specific target: kids and/ or teens.
ACTIVATION
We define and develop the strategies and Communication and Activation campaigns aimed to kids and teens.
PRODUCT DESIGN
Definition of the concept, brand positioning statement and graphic design of brands for this segment.
MARKET RESEARCH
Brandkey had developed the biggest market research until now in Portugal, concerning the portuguese kids behaviors and habits.We also use to organize every two years the unique seminars about Kids and Teens.
What do we do
Creativity and Consultancy
Creativity and consultancy is our core business: Activation campaign concepts, strategy and plans development.
Design
A team with 14 graphic and 3D designers who are experts in creating and develop the Promotional, P.O.S. and Events communication materials.
Implementation
Brandkey has specialized and professional departments developing the services of pre-production (Art Works), production, execution and activities control.
